Are you someone who occasionally gets stuck with what to say when it comes to creating fresh content?
Do you think that you have to create new content from scratch each and every time?
I'm here to tell you that you don't have to wear yourself out by trying to reinvent the wheel. Instead just delve into your archives and start sharing the content that has worked for you before 🙌🏼
Repurposing the content you already have will help get you in front of more people. That's the power of repurposing... Giving new life to something you have previously taken the time to create!
Here are my top 5 tips to help you master the art of repurposing your social media content:
1. Turn Blog Posts into Social Media Snippets. Got a great blog post that's packed with value? Break it down! Create bite sized posts highlighting the main points. Or pull out some impactful quotes and pair them with eye catching graphics. This will keep your audience engaged and wanting more!
2. Transform Videos into GIFs or Memes. Get visual! Create short clips by extracting funny or insightful moments from your videos. Make some GIFs, because everyone loves a GIF, right?!
3. Update and Re-Share Evergreen Content. If it was gold then, it's still gold now! Refresh the previously shared stats or examples, keeping the info current. Give it a new headline, sometimes a fresh title can attract a whole new audience.
4. Convert Testimonials and feedback into a reel. Show off that social proof! Create pretty graphics to turn testimonials into attractive carousels which can be shared as a reel. Let your clients words do the talking (bonus points if you can actually get them on video talking about how fab you are!)
5. Compile Tips into an E-Book or Guide. Take your best advice and go BIG with it! Combine related posts into a comprehensive guide, then offer it as a free download. Grow your email list whilst also providing value. Win win!
So there you have it! Repurposing isn't just a time saver, it's a way to reshare your message, reaching more people without the burn out.
Work smarter, not harder 😉
Ready to give it a try? I challenge you to dive into your content archives and start repurposing like a pro!
If all that seems like hard work, why not outsource it? I can help with all of your content creation - from collating past content, to creating templates and content calendars, to social media strategies, to full social media management!
Enquire here 👉🏼
Comments